Coach has debuted its second fall campaign, called “Coach Dreamers,” which features black-and-white portraits of young Hollywood talents described as “innately cool” in a release.
Indeed, the campaign features a cast of cool kids, starring The Giver actress Odeya Rush, Divergent star and Lolawolf frontwoman Zoe Kravitz, Girls alum Christopher Abbott, and breakout indie musician Banks. The promos were shot by Mikael Jansson and styled by Karl Templer, with art direction by Fabien Baron.
In a statement, Coach creative director Stuart Vevers described the ads as capturing “the personality and attitude of the collection, as well as the people who will make it uniquely theirs: It celebrates cool, effortless ease, optimism and a sense of spontaneous freedom — all inspired by the spirit of Coach.”
The campaign is set to debut in November, but you can check out the first photos of Odeya over here in our image gallery.
